Known for her beloved stilettos and tailored wardrobe, Victoria Beckham has ventured into the world of active wear. The style icon and fashion designer has joined up Reebok to contribute to their ongoing bid of empowering women around the world to be the best version of themselves. Focusing on developing footwear and apparel with strong high fashion, the collection will hit the shelves in 2018.Joining Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, Victoria is a natural choice among Reebok’s growing coalition of unapologetically accomplished women in their campaign to push the boundaries of women’s fitness.
“As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season” said Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok.
An unlikely fitnessista, Victoria is no stranger to fitness. Confessing to running 5k every morning before the school run, she credits punding the treadmill and family SoulCycle classes for her lithe figure.
“I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition” Victoria said.
For additional information and to subscribe for the latest news regarding the partnership and upcoming releases please visit Reebok.com/VictoriaBeckham and follow #ReebokxVictoriaBeckham
