American singer/song writer Demi Lovato has joined forces with Fabletics, to create a range of active-wear to support of the brands partnership with UN Foundation’s Girl Up campaign.
With Fabletics mission to empower women in mind, the new Demi Lovato for Fabletics collection has been designed to inspire a change for girls everywhere. Fabletics co-funder Kate Hudson explains why she chose to work with Demi. “When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics. Demi embodies so many elements of the Fabletics brand in such a unique way; she’s a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics”
Speaking about her excitement to work with the Hollywood starlet, Demi was only to happy to use her influence for a worthy cause. “I’m thrilled to lend my voice to such a powerful brand and organisation, both of which represent many of the values I stand for – particularly the importance of empowering girls.” She said. “Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart.”
The Demi Lovato limited-edition capsule collection of leggings, tops and jackets is available to purchase now with a full performance collection to follow in August. A percentage of the proceeds will go towards the United Nations Foundation’s Girl Up School Cycle programme. New fit kit and a charitable cause? Sign us up!
